Building a Channel Marketplace Practice – Co-Sell, Scale, and Win

Marketplace success isn’t just about listing an offer—it’s about building a repeatable, scalable resell practice, and a services portfolio to meet your customer needs around application modernisation and software lifecycles. This session dives into how channel partners can activate their Marketplace strategy by aligning with Microsoft’s co-sell motions, leveraging the Microsoft Marketplace Channel Practice Builder, and embedding Marketplace into their sales methodology. We’ll also unpack how partners are already committing $millions through the platform, and what this means for increased profitability and customer stickiness.